Design an awesome experience! Part four.
Let's get physical Involved in a service of any kind there will be work that not necessarily is very visible. Visualizing progress or work behind the scenes or even giving the user some sort of price or token for using the service creates a more personal relationship or even feeling of ownership to the service. This boosts loyalty and the user is most likely to return time and again. Getting physical would be far easier in a physical world. Now, in this context, the closest we get to getting physical would be by sending the user a price of sorts, but that would be expensive and not least – it would be very slow and taken out of context. What we need is something that would pamper the user and tie the price to the context, so the user experience some sort of reward for being loyal. This is where we can draw advantage from social gaming, rewarding the user with points or badges for their activity. By ranking the users by their activities, or even by their contributions,